Breitling begins accepting Bitcoin payments through their website

On June 28, 2022, Breitling, the renowned Swiss luxury watchmaker announced its acceptance of Bitcoin as a payment method. This strategic move was facilitated through a partnership with BitPay, one of the world’s largest bitcoin payment service provider.

Breitling’s announcement was part of a larger trend among luxury Swiss watchmakers, following in the footsteps of TAG Heuer and Hublot, who had also recently started accepting Bitcoin. This collective move by prestigious brands signified a shift in the luxury market, acknowledging the growing relevance of bitcoin in global commerce.