1 April 2021
Chipotle Gaveaway $100,000 Of Bitcoin
Chipotle Mexican Grill, the popular fast-food chain, announced a promotional event where they planned to give away $100,000 worth of Bitcoin as part of a campaign to celebrate National Burrito Day. This marked one of the first times a major restaurant chain engaged in a Bitcoin giveaway.
The event involved a game called "Burritos or Bitcoin," where participants had a certain number of tries to guess a six-digit code for a chance to win either a free burrito or Bitcoin. While the promotion was designed to be challenging—reflecting the complex nature of cryptocurrency investment—some participants could win smaller amounts of Bitcoin or a coupon for a free burrito.
The giveaway was significant not only because of its size but also because it showed the increasing interest of mainstream businesses in Bitcoin. It acknowledged the growing relevance of digital currencies like Bitcoin in popular culture and marketing. The event attracted substantial attention and was part of Chipotle's effort to connect with younger, tech-savvy consumers who are interested in Bitcoin.
The event involved a game called "Burritos or Bitcoin," where participants had a certain number of tries to guess a six-digit code for a chance to win either a free burrito or Bitcoin. While the promotion was designed to be challenging—reflecting the complex nature of cryptocurrency investment—some participants could win smaller amounts of Bitcoin or a coupon for a free burrito.
The giveaway was significant not only because of its size but also because it showed the increasing interest of mainstream businesses in Bitcoin. It acknowledged the growing relevance of digital currencies like Bitcoin in popular culture and marketing. The event attracted substantial attention and was part of Chipotle's effort to connect with younger, tech-savvy consumers who are interested in Bitcoin.