Sacramento Kings become the first NBA team to accept bitcoin payments on their website

The Sacramento Kings, an NBA franchise, launched a Bitcoin-only online store on BitDazzle, a platform for online merchants that specializes in Bitcoin. This move made the Sacramento Kings the first major sports franchise to accept Bitcoin for products including tickets, jerseys, hot dogs, and beer. 

The team announced that it would accept the cryptocurrency both online and at the Sleep Train Arena, their home stadium. The transactions were processed by BitPay, a Georgia-based payment service provider. The team’s owner, Vivek Ranadivé, expressed that the franchise does not plan to exchange the bitcoins it receives for fiat currency.